Branding project for an invented character called Kashtanchik who is a cute Ukrainian conker, angry about the war in his home today. The project consists of a series of merchandise including a 3D printed keychain,
t shirts and scarves. These were designed with a custom typeface and then presented through art directed shoots and 3D rendered videos.
  The project is inspired by our relationship with childhood heroes who remain deep in our consciousness throughout our adult lives. The games, the plushies, the music, the keychains, make a child feel heard, understood and accepted. Revisiting any of those objects takes us back to that very special time. The Kashtanchik project re interprets our interest in nostalgia in a Ukrainian context, where those memories become even more precious since the present day is filled with war.
  All profits from Kashtanchik merchandise go to Ukraine. Music by Luca Anholt.